Melanie Bradley of Walgett's Frock On

Creative Faces – Melanie Bradley

Introducing Melanie Bradley – just the second face to feature in our new Creative Faces section! There has been a recent surge of creative entrepreneurs popping up all over the outback…and we wanted to share our excitement!

Hello, what is your name and how old are you?

Hi, I’m Melanie and I hate to say I am no longer in my late thirties. But hey, they say that  40 is the new 30!

Your dress shop Frocked On has been open in Walgett since about March last year…tell us about that!

My sister Tiffany & I had been speaking about opening a shop for a while and one day she just appeared in my lounge room and said ‘Let’s do it!’ I thought she was mad but 12 months later here we are, going from strength to strength!

What do you wish you knew about being a business owner before you got started?

I have learnt so much along the way and 2016 brings new and exciting things for Frock On. We have upgraded our website, which incorporates our Point of Sale in store. This just means we have many more exciting features including partial payment options and a rewards program. I have been entering every single product in the shop onto the new site! We hope to get our name out further afield via our website, and maybe look at employing more staff to help with our online orders. We have already shipped to every state and territory in Australia, and only this week, have had orders from New Zealand & Norway! I also hope to find more time to get into my woodwork and sell the finished products in Frock On.

What else have you been up to?

When I’m not at Frock On, you can find me in my shed. I have been doing some decorating at home. I have just finished my 2 year old  daughter’s bedroom – a new bed, chest of drawers and pallet wall. I also recently created a kids kitchen out of an old TV cabinet and am currently chipping away at a toy cattle truck for my son.

How would you describe your style?

My style at both home and the shop is definitely rustic and reclaimed.

Why do you think it’s important to provide creative outlets and opportunities for people, especially in regional areas?

I feel it is important to have creative outlets as it’s good for the soul, the best therapy for both mind and body and provides an escape and a sense of accomplishment.

What have you got coming up?

We will be having a Frock On Stall at Lightning Ridge Easter Festival and at The Goodooga Wool Day in April, including a little fashion parade! We also have a seasonal VIP night in the shop so people can get a glimpse of the new season range. Autumn  / Winter will be arriving soon so watch this space!

What other artistic developments would you like to see occur in our region?

I think a local gallery in Walgett showcasing local talent from Aboriginal art to contemporary crafts. There is some great talent out there, but not always the opportunity to expose or promote it.

What do you get up to outside the shop and shed?

I love a day on the river with my kids and family, having a ski and wakeboard. And I certainly don’t mind a wine or two with friends!

Where can we see more of your stuff?

Jump online and hit up our website and Facebook - . I also have a Facebook page for my woodwork –

Lastly, Beatles or the Stones?

Stones all the way!