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The Outback Arts Toolbox is here to be used – it
gives simple and practical advice on anything from
writing media releases or advertising an event, to
recruiting new members to your group…
Can’t
find a tool??? If there’s something you’d like to know about that isn’t
here PLEASE let us know. We aim to continually
build this page using your feedback, comments, and
needs. Email suggestions to
admin@outbackarts.com.au
Media
Releases and how to write one
One of the easiest ways to get your information read
out, printed, or otherwise distributed, is to put it
in an easy-to-read format. The less mucking around
people need to do the more likely you are to get a
plug for whatever it is you’re promoting.
A media release is a great way to format information
for any kind of promotion – if you don’t know how to
write one, a simple pro forma you can follow is:
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Media Release Date
XXX |
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Event Name
XXX |
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What?
XXX |
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Where?
(Address and town) |
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Who?
XXX |
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When?
(Time and date) |
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Media interviews contact
XXX |
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More
info
(phone and contact name etc) |
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Website/webpage XXX |
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IMPORTANT - Include details such as ph/mobile, fax,
website/page, & e-mail if you can |
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TIPS
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Use active language – try to avoid past tenses |
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Avoid overly long releases |
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Leave details so that people can follow up for more
information or for media opportunities
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SAMPLE MEDIA RELEASE – 18 Jan 07, Outback Arts
Murawari Artist accepted into WOMADelaide Tjanpi
Desert Weavers Project
Murawari woman and Coonamble resident Louise Marne
has been selected as one of only 15 artists
internationally to take part in the WOMADelaide
Tjanpi Desert Weavers Project. The project, which
is part of the prestigious annual WOMADelaide world
music festival in South Australia this March, will
involve Louise and another 14 selected artists,
meeting and learning from six Ngaanyatjarra
Pitjantjatjara Yankunytjatjara Lands fibre artists.
During the workshops a number of large scale woven
forms will be created and exhibited at WOMADelaide
2007. With a passion for her culture and a strong
desire to revitalise the practice of weaving in far
west NSW Louise is thrilled by the invitation. She
is currently working toward creating opportunities
for other Aboriginal artists in the area to sell
their art and cultural products and has met with
Department of State and Regional Development and
Business Enterprise Centre representatives on the
development of the business.
Louise continues to work with Regional Arts NSW’s
Outback Arts to plan and also seek financial support
and sponsorship for her journey to WOMadelaide at
the end of February.
- Sponsorship / Media Enquiries –
Outback Arts 02 6822 2484
rado@outbackarts.com.au
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