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The Outback Arts Toolbox is here to be used – it gives simple and practical advice on anything from writing media releases or advertising an event, to recruiting new members to your group…

Can’t find a tool???  If there’s something you’d like to know about that isn’t here PLEASE let us know.  We aim to continually build this page using your feedback, comments, and needs.  Email suggestions to admin@outbackarts.com.au

Media Releases and how to write one

One of the easiest ways to get your information read out, printed, or otherwise distributed, is to put it in an easy-to-read format.  The less mucking around people need to do the more likely you are to get a plug for whatever it is you’re promoting.

A media release is a great way to format information for any kind of promotion – if you don’t know how to write one, a simple pro forma you can follow is:

Media Release Date                                XXX
Event Name                                           XXX
What?                                                   XXX
Where?                                                 (Address and town)
Who?                                                    XXX
When?                                                  (Time and date)
Media interviews contact                          XXX
More info                                               (phone and contact name etc)
Website/webpage                                  XXX
IMPORTANT - Include details such as ph/mobile, fax, website/page, & e-mail if you can
 

TIPS

Use active language – try to avoid past tenses
Avoid overly long releases

Leave details so that people can follow up for more information or for media opportunities

SAMPLE MEDIA RELEASE – 18 Jan 07, Outback Arts

Murawari Artist accepted into WOMADelaide Tjanpi Desert Weavers Project

Murawari woman and Coonamble resident Louise Marne has been selected as one of only 15 artists internationally to take part in the WOMADelaide Tjanpi Desert Weavers Project.  The project, which is part of the prestigious annual WOMADelaide world music festival in South Australia this March, will involve Louise and another 14 selected artists, meeting and learning from six Ngaanyatjarra Pitjantjatjara Yankunytjatjara Lands fibre artists.  During the workshops a number of large scale woven forms will be created and exhibited at WOMADelaide 2007.  With a passion for her culture and a strong desire to revitalise the practice of weaving in far west NSW Louise is thrilled by the invitation.  She is currently working toward creating opportunities for other Aboriginal artists in the area to sell their art and cultural products and has met with Department of State and Regional Development and Business Enterprise Centre representatives on the development of the business.

Louise continues to work with Regional Arts NSW’s Outback Arts to plan and also seek financial support and sponsorship for her journey to WOMadelaide at the end of February.

- Sponsorship / Media Enquiries –

Outback Arts 02 6822 2484

rado@outbackarts.com.au

 
   
   
   

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